Meet the Designer
My Story
I became a florist in 2013, but my story started even earlier. My father would often ask me to make flowers for my mama — a woman who inspired my creativity and love for beauty. Back then, it was nearly impossible to find unique or tropical flowers in local shops, which sparked something in me: I wanted people, like my mom, to have access to blooms that truly spoke to them.
Before opening FLEUR, I spent years in the corporate world while also running a decorating business on weekends — styling small weddings, baby showers, and events, especially during the busy summer seasons. In 2019, I sold all of my rentals, and when the world shut down in 2020, I launched an online floral shop as a creative outlet while still working full-time. Eventually, I took a leap of faith, leaving my job without a set career plan — never imagining that step would plant the seed for what FLEUR would become.
Today, FLEUR carries one-of-a-kind, seasonal pieces — guided by our motto, “Unique Flowers for Unique People.” Each design is more than just an arrangement — it’s a personal story, crafted with care and intention. Alongside growing FLEUR, I’m pursuing my Doctorate in Organizational Leadership, with the hope of consulting, inspiring, and helping others build brands that bring out the best version of themselves.
If you want to hear more about my journey, how I started, tips and tricks of floristry or business, check out my blog, the fleurist diaries.
Vision of FLEUR Locations
At FLEUR, our vision has always been to create a sanctuary that celebrates the individuality of both flowers and people. From the very beginning, the dream was to design an oasis where anyone stepping inside would feel inspired, beautiful, and unique — a place where creativity and comfort exist side by side.
Every element of FLEUR reflects that vision. Our flowers are carefully curated for their character, seasonality, and artistry — chosen not just for how they look, but for how they make you feel. Our coffee bar is more than a menu; it’s a ritual of slowing down, connecting, and savoring simple joys. And our venue is a canvas — a space designed for your story, whether that’s a birthday, anniversary, creative shoot, workshop, or a gathering of friends.
FLEUR is not just for florists — it’s for everyone. It’s for dreamers and doers, creators and celebrators, those who crave beauty in the everyday and those who want to mark life’s milestones in unforgettable ways. No matter who you are or where you come from, this is a place for you. A place for all people, from all walks of life, with all kinds of characters.
Welcome to our oasis — a home for beauty, inspiration, and connection.
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Lilacs will always have my heart for the nostalgia they carry, but asking me to choose a favorite flower feels like asking who my favorite child is — it changes daily. Still, there are blooms I’ll always come back to: Juliet garden roses, cleamtis (especially the giant white ones), poppies, anemones, anthuriums, and hellebores. Each has its own character, and I love how they bring such different moods to my work.
Inspiration for me comes from everywhere — travel, art, textures, faith, furniture stores, movies, books, and of course the beauty of nature itself. I can walk into a restaurant on my day off and leave with a thousand new ideas, and traveling takes it even further — it’s impossible not to come back inspired and ready to create.
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I let the flowers guide me, balancing natural movement with refined detail. Every piece is designed to feel alive and one-of-a-kind. I love studying each bloom individually — its intricate details, the layers of petals, and the unique character it brings to an arrangement.
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I began with wedding décor, watching and assisting florists, then slowly started creating on my own. YouTube videos, subscriptions to designers I admired, and countless hours of trial and error became my education. Retail floristry didn’t have as much accessible learning as wedding floristry, so I had to carve my own path. Through practice, curiosity, and a love for European floral design, my skills grew over time.
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Every arrangement starts with the person behind it — the note, the colors, or the inspiration the customer shares. From there, I create something that captures the mood and story of the moment. Whether it’s a birthday bouquet, a bridal piece, or a simple “just because,” each design is meant to feel personal and meaningful.
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FLEUR doesn’t operate like a traditional flower shop. You won’t often find us carrying red roses, baby’s breath, or creating mass spiral arrangements — not because they aren’t beautiful, but because our focus is elsewhere. We specialize in unique, seasonal blooms and modern, organic design that feels more like art than repetition.
We also don’t major in weddings. Instead, we dedicate ourselves to creating everyday beauty — arrangements that elevate simple moments, mark milestones, and bring joy into homes, businesses, and celebrations of all kinds. By focusing on these experiences, we stay true to our philosophy: unique flowers for unique people.
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I’ve never believed that flowers or colors carry one fixed meaning. To me, flowers speak differently to each person — and that individuality is what makes them so powerful.
Retail Consulting
With years of experience building FLEUR into a multi-location brand, I now offer one-on-one retail consulting for business owners who want to grow with clarity and purpose. From branding and customer experience to operations, leadership, and scaling strategies, my goal is to help you create a business that reflects your vision while thriving in today’s market. Whether you’re just starting out or looking to refine and expand, I provide practical tools, honest insight, and creative direction to support your journey.