An Introduction to Fleurist Diaries

Fleur has grown over the years from a small, quiet idea into boutique floral studios in Bellevue and Kirkland. What began as a simple dream slowly unfolded into something much bigger than I ever imagined. With that growth came many untold stories, lessons learned, and experiences that shaped me deeply as a business owner. Many of these stories include decisions made behind closed doors, risks I had to take, and the moments of growth that have lived quietly underneath the surface. I’m creating this blog now because it finally feels like the right time to share those deeper layers of the journey. My hope is that by opening up, I can inspire others to follow their own dreams, however big or small.

Fleurist Diaries is a space I created to slow down, reflect, and invite you behind the scenes of Fleur. This diary offers a personal look at the moments that shape the brand long before and long after flowers are arranged. It’s where I can share the decision-making, the challenges and the quiet details that go into everything I do. It’s about the work, thought, and care that often goes unnoticed but shapes every part of Fleur from the business side to the flowers themselves.

This space is meant to celebrate not just the beautiful final product you see, but also the intentional thought and effort behind it. Along the way, I’ll share what I’ve learned, including the reflections and lessons that have guided me, and the small creative and practical choices that help a business grow while staying true to its heart.

These entries are meant for anyone - whether you’re a florist seeking advice and inspiration, a loyal customer wanting to delve deeper into the core of Fleur, or simply a fellow dreamer and creator. I hope you discover something here that resonated with you and feels like an invitation to reflect and create alongside me.

XoXo,

Your Fleurist, Angelina